Oleg Bogomolov CSO · Advisor · Strategy Evangelist
Articles

Manifesto and articles

Professional canon in English. The full article corpus — mostly in Russian — is at /writing/. SETR methodology lives at setrating.org.

Canon · 27 July 2025

Strategist Manifesto

Six principles on which the strategy function is built. Not a stunt at an offsite and not a monument in a folder — living competence of choice.

In English
  1. What is a strategic goal? EBITDA, revenue and NPS are not a strategic goal. A strategic goal sets choice and refusal — it does not scale what operations already knows how to do.
Next in English
  1. Stop calling everything strategy Budget, transformation, initiatives and a three-year plan are not strategy. What the misuse costs the board. In translation
  2. Good strategy is not .xlsx or .pptx. It is a plot Strategy is not a file but a plot of choice: who we are, what we refuse, how we win, and how that is embedded in management. In translation
  3. Ode to the Strategic Wandering Principle III of the manifesto in practice: non-linear strategy, managed exploration, and why stability cements fragility. In translation
Full corpus

Full corpus

70+ essays from the «Strategist’s View» channel — in Russian.

All articles SETR rating · from 8 September